NMIMS Executive MBA in Marketing Management
Program fee
₹ 4,00,000
Processing Fee
₹ 1,500
NMIMS Executive MBA in Marketing Management
NMIMS Executive MBA in Marketing Management is certified by AICTE which is delivered in open and distance learning (ODL) and provides a comprehensive understanding of business which enables you to recognize unstructured problems and implement innovative solutions.
NMIMS Executive MBA in Marketing Management is a two-year program that is divided into 18 months + 6 months project. MBA in Marketing Management includes pre-program modules from Harvard Business Publishing Education that cover the fundamentals of business concepts.
After completing the Foundation course, students will earn a certificate from Harvard Business Publishing Education which is directly accessible from the student portal with one-year free validity.
Executive MBA in Marketing Management from NMIMS provides the skills to students to successfully navigate the unique challenges of today’s business environment and play a key role in the strategic decision-making of an organization. Students will stay up-to-date with the latest management theories and practices through continuous assessment, case studies, projects, and simulations.
Key Highlights Of NMIMS Executive MBA in Marketing Management
- This program aims to provide you with a thorough understanding of key business concepts, including accounting and finance, operations, economics, information systems, marketing, and strategic management.
- You will learn how to integrate knowledge and concepts across functional areas to effectively diagnose and solve complex business problems.
- The program will equip you with the skills to successfully navigate the unique challenges of today’s business environment and play a key role in the strategic decision-making of an organization.
- Through continuous assessments, projects, case studies, and simulations, you will stay up-to-date with the latest management theories and practices.
- Students will expand their personal and professional network by connecting with like-minded professionals.
- The program also includes a Foundation course from Harvard Business Publishing Education, which will help you build a solid foundation for the courses offered in business education and align with your self-learning objectives.
- Students will earn a certificate from Harvard Business Publishing Education, which will be directly accessible from your student portal with one-year free validity.
- The Foundation Module is designed to help you build necessary shared business knowledge and terminology before arriving at the connected campus.
NMIMS Executive MBA in Marketing Management Subjects
Foundation module : HBPE
- Management Communication
- Financial Accounting
- Quantitative Methods
- Mathematics for Management
- Finance
- Spreadsheet Modeling : Excel 2013
Core Course ( Term 1 / 2 / 3 )
- Financial Accounting : Information for Decisions
- Managerial Economics
- Information Systems for Managers
- Organisational Behaviour
- Marketing Management
- Business Communication
- Corporate Finance
- Business Statistics for Decision Makers
- Operations Management
- Strategic Management
Marketing ( Term 3/ 4/ 5 )
- Strategic Brand Management
- Consumer Behaviour
- Customer Relationship Management
- Marketing and Web Social Media Analytics
- Marketing in Digital world
- Integrated Marketing Communication
- Crafting and Providing Marketing Services
- Sales Management
- Marketing Research
Term 6 - Capstone Project
The capstone project is the final deliverable of the program offered in Term 6 and sits at the heart of MBA -WX . It permits the student to immediately apply the program learning to a simulated business environment.
NMIMS Executive MBA in Marketing Management Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and 3+ years of work experience.
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and Postgraduate/Professional Degree from recognised Universities with a minimum of 55% and 2+ years of work experience.
NMIMS Executive MBA in Marketing Management Fees Structure
| Program fee | Admission Processing Fee |
|---|---|
| ₹ 4,00,000 | ₹ 1,500 |
- Program fee : INR 4,75,000
- Admission Processing Fee: INR 1,500
- Finance options available
- An initial amount of INR 10,000 from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
Career Opportunities After NMIMS Executive MBA in Marketing Management
Chief Marketing Officer (CMO)
Oversee the entire marketing function, shaping the marketing strategy and driving brand growth.
Marketing Director
Lead and manage marketing teams, developing and implementing comprehensive marketing strategies.
Brand Manager
Build and manage brand identity, ensuring alignment with organizational goals and market trends.
Digital Marketing Manager
Develop and execute digital marketing campaigns, leveraging online channels for brand visibility and lead generation.
Product Manager
Drive the development and launch of new products, overseeing their lifecycle and market positioning.
Marketing Communications Manager
Develop and implement communication strategies, including advertising, public relations, and content marketing.
Sales and Marketing Director
Oversee integrated sales and marketing efforts to drive revenue and achieve organizational goals.
Market Research Analyst
Conduct market research to gather insights into consumer behavior, market trends, and competitor activities.
E-commerce Manager
Manage online sales platforms, optimize user experience, and implement digital marketing strategies for e-commerce.
Retail Marketing Manager
Develop marketing strategies specific to the retail sector, enhancing customer engagement and driving sales.
