NMIMS Executive MBA in Digital Marketing
Program fee
₹ 4,00,000
Processing Fee
₹ 1,500
NMIMS Executive MBA in Digital Marketing
Digital marketing refers to the use of online platforms and technologies to promote products or services. It includes various strategies like social media marketing, search engine optimization (SEO), email marketing, content marketing, and more to reach and engage with the target audience.
NMIMS Executive MBA in Digital Marketing is a specialized degree program that focuses on teaching students about the principles of marketing and how to apply them in the digital landscape. This program typically covers topics such as digital marketing strategies, content marketing, data analytics, social media marketing, e-commerce, and online advertising.
NMIMS MBA in Digital Marketing can be beneficial for individuals looking to pursue careers in marketing, advertising, or digital media management. It equips students with the knowledge & skills needed to navigate the ever-evolving digital marketing landscape and make data-driven decisions to achieve marketing objectives.
After completing an MBA in digital marketing course, you will gain a holistic view of the enterprise, cross-functional skills, and in-depth knowledge of the selected functional area. EMBA in digital marketing syllabus will develop the ability to think, design, and implement strategies that create value and competitive advantage by leveraging the knowledge of various functional domains.
Key Highlights Of NMIMS Executive MBA in Digital Marketing
- NMIMS Executive MBA in Digital Marketing is a comprehensive understanding of business, enabling you to identify unstructured problems and implement innovative solutions.
- MBA in digital marketing includes pre-program modules from Harvard Business Publishing Education that cover the fundamentals of business concepts.
- Students will gain a holistic view of the enterprise, cross-functional skills, and in-depth knowledge of the selected functional area.
- The syllabus will develop the ability to think, design, and implement strategies that create value and competitive advantage by leveraging the knowledge of various functional domains.
- The Capstone Business Simulation Project in Term 6 provides an opportunity to synthesize and apply the concepts and techniques learned throughout the program.
NMIMS Executive MBA in Digital Marketing Subjects
Foundation module : HBPE
- Management Communication
- Financial Accounting
- Quantitative Methods
- Mathematics for Management
- Finance
- Spreadsheet Modeling : Excel 2013
Core Course ( Term 1 / 2 / 3 )
- Financial Accounting : Information for Decisions
- Managerial Economics
- Information Systems for Managers
- Organisational Behaviour
- Marketing Management
- Business Communication
- Corporate Finance
- Business Statistics for Decision Makers
- Operations Management
- Strategic Management
Digital Marketing (TERM 3/4/5)
Marketing in Digital world
Consumer behaviour
Marketing & web social media analytics
Social media & content marketing
Integrated marketing communication
Search engine optimization & search engine marketing
Mobile & email marketing
Term 6 - Capstone Project
The capstone project is the final deliverable of the program offered in Term 6 and sits at the heart of MBA -WX . It permits the student to immediately apply the program learning to a simulated business environment.
NMIMS Executive MBA in Digital Marketing Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and 3+ years of work experience.
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and Postgraduate/Professional Degree from recognised Universities with a minimum of 55% and 2+ years of work experience.
NMIMS Executive MBA in Digital Marketing Fees Structure
| Program fee | Admission Processing Fee |
|---|---|
| ₹ 4,00,000 | ₹ 1,500 |
- Program fee : INR 4,75,000
- Admission Processing Fee: INR 1,500
- Finance options available
- An initial amount of INR 10,000 from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
Career Opportunities After NMIMS Executive MBA in Digital Marketing
Digital Marketing Manager
They are responsible for planning, implementing, and monitoring digital campaigns across various networks.
SEO Manager
They are responsible for designing and implementing SEO strategies within an organization.
Digital Marketing Analyst
They are responsible for analyzing statistics to improve online marketing efforts.
Digital Account Manager
They are responsible for planning, developing, and managing clients’ digital strategies to achieve marketing goals.
Digital Marketing Specialist
They are responsible for developing innovative strategies to promote a brand using various techniques such as PPC, SEO, SEM, email, social media, and display advertising.
Performance Marketing Manager
They are responsible for achieving campaign-specific results and evaluating performance through measurement and post-campaign evaluations.
