NMIMS Digital Marketing
Full Fee Payment
1,75,000
Semester Wise
43,750
EMI
1,822 /month*
NMIMS Digital Marketing
NMIMS Digital Marketing course offers powerful opportunities to upskill in the digital marketing field. In today’s consumer landscape, traditional sales and marketing methods have shifted towards digital marketing, increasing the need for skilled digital marketing professionals. The trend towards digital marketing is reflected in India’s ad spending, which is projected to exceed spending on television by 2024, according to Media Partners Asia.
NMIMS Digital Marketing Course, powered by Stukent, allows learners to become 360-degree digital marketers with the flexibility to specialize in a few areas or become a digital marketing leader with expertise in all areas. NMIMS Digital Marketing Course learners can acquire in-demand skills in digital marketing, such as SEO, SEM, content marketing, marketing automation, social media marketing, email marketing, and digital analytics.The courseware used by NMIMS Digital Marketing Course is from Stukent, whose material is trusted by over 3200 institutions across 56 countries, including esteemed universities like Wharton, NYU, UC Berkeley, and Michigan State University, and over 2.5 lakh students. The Stukent courseware provides lifetime access for participants, and it is updated regularly to ensure learners stay current with marketing trends.
Additionally, the Stukent MIMIC simulation platform offers practical, hands-on learning with the world’s leading simulation programs for all aspects of digital marketing. Overall, NMIMS Digital Marketing Course provides powerful opportunities to prepare for a career in digital marketing and stay up-to-date with the latest industry trends.
NMIMS Digital Marketing Fees
| Course Name | Term Wise | One Time |
|---|---|---|
| Professional Diploma in Digital Marketing | ₹ 27,500/- | ₹ 99000/- |
| Professional Certificate Program in Digital Marketing | ₹ 27,500/- | ₹ 78,000/- |
| Social Media and Content Marketing & Digital Marketing Analytics | ₹ 27,500/- | ₹ 52,500/- |
| Search Engine Marketing, Social Media & Content Marketing | ₹ 27,500/- | ₹ 52,500/- |
| Search Engine Marketing & Digital Marketing Analytics | ₹ 27,500/- | ₹ 52,500/- |
| Social Media & Content Marketing | ₹ 27,500/- | |
| Search Engine Marketing | ₹ 27,500/- | |
| Digital Marketing Analytics | ₹ 27,500/- |
- Admission Processing Fees (One time, non-refundable): INR 1200
- Exam Fee: INR 600 per paper
NMIMS DIGITAL MARKETING REVIEW
In order to discuss the worthiness of an investment in an MBA program, specifically in digital marketing, that question becomes very necessary. With its enviable number of factors, the NMIMS Digital Marketing Course is a deafening yes from professionals and industry connoisseurs.
Cutting-Edge Curriculum
By offering a curriculum that mirrors topical business issues along with staying relevant to the constantly faciating arena of digital marketing, the NMIMS Digital Marketing Course guarantees academic proficiency. Those participating in this pursuit can also hope to learn the current techniques, devices, and approaches that are required to develop a pattern of success within the digital environment.
Industry Alignment
NMIMS digital marketing focuses on the industry-relevant nature of its courses and programs. The curriculum has been designed as an evolving one, adapting to the fast changing environment of the digital marketing world. As graduates are particularly well trained to deal with the risks that the digital realm has to offer, this puts them in a position where their set of skills is highly desirable by employers.
Expert Faculty
As a part of its digital marketing education, NMIMS’s faculty is an integral component. It is composed of both academic scholars and practitioners drawn from the industry who are able to offer a diverse practical knowledge to the classroom. Studying under such professionals adds to the quality of education; it provides participants with the proper set of skills that will come in handy when working with actual digital marketing situations.
With an NMIMS Digital Marketing Course, the student receives a globally recognised qualification which does not limit opportunities to just within the confines of a country, but also offers possibilities abroad. Secondly, the dynamic alumni network also adds value to the degree because this is where valuable professional contacts are made, relationships are established, mentoring opportunities arise and employment avenues are heard of in the global digital marketing industry.
NMIMS Digital Marketing Placements
NMIMS list of hiring partners is ever-growing and includes top corporates who hired their students in the past. Conglomerates like Indigo, SAS, etc. are recruiting partners. Students, mainly freshers, seeking placement Assistance may opt for career services.
NMIMS Digital Marketing Subjects
- Introduction to Digital Marketing
- Website Planning and Creation
- Search Engine Optimisation (SEO)
- Search Engine Marketing
- Social Media Marketing
- Content Marketing & Strategy
- Web Analytics
- Digital Media Planning and Buying
Career Opportunities After NMIMS Digital Marketing
SEO expert
They dentify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.
Email Marketing Specialist
They focus on building email lists, creating emails, and nurturing leads through written communications.
Digital Freelancer
A professional with multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building, and design.
Project Manager
A professional who plans, organizes, and executes projects while working within restraints like budgets and schedules.
Youtuber
They create and post content for the video-sharing platform YouTube.
Web Analyst
They create and improve systems to organize, analyze, and share data and online content.
Professional Blogger
They write, edit, post, and promote the content on their web pages or websites.
There are 8 types of NMIMS Digital Marketing Courses
Diploma In Digital Marketing
A Diploma in Digital Marketing empowers individuals with the expertise to navigate the digital landscape and connect with audiences in innovative ways. As businesses increasingly embrace digital strategies, the demand for skilled digital marketers continues to rise. Whether you are a marketing professional seeking to enhance your digital marketing skills or a fresh graduate looking to kickstart a career in the dynamic digital realm, a diploma in digital marketing can be the key to unlocking a world of opportunities in the fast-paced and ever-changing digital landscape.
Course Fee
- Term wise Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 52,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
- H.S.C plus preferably 2 years of work experience
- S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience
Career Options
- Social media Manager
- Digital Marketing Manager
- Content marketer
- SEO Manager
- Email marketing
- Search engine marketer
- Copywriter
Subjects
Quarter 1 : Search Engine Marketing
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation
Quarter 2 : Social Media And Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Quarter 3 : Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic
Quarter 4 : Digital Marketing Strategy
- Digital Marketing Ecosystem: India and Global; Digital marketing strategy framework; How it fits into overall Marketing Strategy
- Environment Analysis – Macro and Micro environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models
- Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase
- How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
- How to build a strategy for engagement, customization, connect and collaboration Resource Allocation and Budget Decisions Data-driven decision making, how to use data to inform strategy Allocating resources and budgets to different digital channels Social Media, Affiliate, SEO, etc. other channels Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
- Paid, Owned, Earned Media Digital Media Planning and Selection: Social, Search, Display, Mobile Omni-channel Marketing Approach to personalisation, how to optimise the path to purchase Framework to build an Omnichannel strategy
- Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and AI in Marketing AR, VR, Machine Learning Marketing to Gen Zs
- Industry Project – The project will be a study of an organisation’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview & Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations
Professional Certificate In Digital Marketing
Certificates in Digital Marketing help in expertise in various aspects of digital marketing, such as social media, SEO, analytics, and more. There are several reputable online platforms that offer such certifications, and it’s a great way to enhance your skills and stay relevant in the ever-evolving field of digital marketing.
The nine months Professional Certificate in Digital Marketing Optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques, helps to write effective ad copy and target relevant audiences using Search Engine Marketing (SEM) tools.
Understanding and developing social media marketing and content strategies for various platforms and engaging in valuable and shareable content using a structured framework.
Use an analytics-driven decision-making approach to Optimize media mix and budget allocation using marketing technology tools.
Course Fee
- Term wise Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 78,000 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Career Options
- SEO Analyst
- Performance Marketing Manager
- SEO Manager
- Digital Marketing Specialist
Subjects
Quarter 1 : Search Engine Marketing
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation
Quarter 2 : Social Media And Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Quarter 3 : Digital Marketing Analytics
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Certificate In Social Media, Content Marketing & Digital Marketing Analytics
The Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing is a 6 months duration course which enables students to understand how search engines and their algorithms work.
After completing this program, the students are capable of :
- Creating a web presence which is optimized for search engines using on-page and off-page search engine optimizations techniques
- Applying the best action to create compelling search ads, display ads, shopping ads
Search Engine Marketing, Social Media Marketing & Content Marketing certificate courses allow the students to learn On-page and Off-page SEO techniques to enhance web presence and create effective ad copy & use Search Engine Marketing tools to reach the target audience.
Lastly, this program familiarizes with different social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, Quora & Youtube and develops social media marketing strategies and content strategies for each platform
Course Fee
- Term wise Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 78,000 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
- Content Specialist / Manager
- SEO Manager
- Social Media Manager
- SEO Analyst
Subjects
Quarter 1 : Social Media And Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Quarter 2 : Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Career Options
- Content Specialist / Manager
- SEO Manager
- Social Media Manager
- SEO Analyst
Certificate In Social Media & Content Marketing
NMIMS (Narsee Monjee Institute of Management Studies), Social media marketing courses are designed to help individuals develop a deep understanding of various social media platforms and how to leverage them effectively for marketing purposes. These courses cover a range of topics related to social media strategy, content creation, audience engagement, advertising, analytics, and more.
Course Fee
- Program Fee : INR 27,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- SEO Analyst
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Career Options
- Content Lead
- Social Media
- Performance Marketing Manager
- Social Media Manager
Subjects
- Introduction to Search Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Certificate In Search Engine Marketing, Social Media Marketing & Content Marketing
The Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing is a 6 months duration course which enables students to understand how search engines and their algorithms work.
After completing this program, the students are capable of :
- Creating a web presence which is optimized for search engines using on-page and off-page search engine optimizations techniques
- Applying the best action to create compelling search ads, display ads, shopping ads
Search Engine Marketing, Social Media Marketing & Content Marketing certificate courses allow the students to learn On-page and Off-page SEO techniques to enhance web presence and create effective ad copy & use Search Engine Marketing tools to reach the target audience. Lastly, this program familiarizes with different social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, Quora & Youtube and develops social media marketing strategies and content strategies for each platform.
Course Fee
- Program Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 52,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Career Options
- Content Specialist / Manager
- SEO Manager
- Social Media Manager
- SEO Analyst
Subjects
Quarter 1 : Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2 : Digital Marketing Analytics
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
Certificate In Search Engine Marketing & Digital Marketing Analytics
NMIMS (Narsee Monjee Institute of Management Studies) certification in Search Engine Marketing Analytics is a 6 monthly course that helps students to
- understand search engines and algorithms, and optimize web presence using off-page SEO techniques.
- Write effective ad copy, target audiences using SEM tools and gain hands-on experiential learning on the Google Ads platform,
- optimising media mix and budget allocation with marketing technology tools
- Interpreting website, search, social media, and email analytics to provide performance insights.
Course Fee
- Program Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 52,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Career Options
- Social media Manager
- Content marketing
- SEO Specialist
- Digital Marketing Manager
- Email marketing
- Content strategist
Subjects
Quarter 1 : Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2 : Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Search Engine Marketing Certification Course
NMIMS certification in search engine marketing is a 3 months course which helps the business to grow in a competitive marketplace.
NMIMS Search Engine Marketing course comprehends search engine operations, including crawling, indexing, and algorithms. It develops keyword strategies through research & selections and optimizes landing pages to enhance conversion rates.
NMIMS certification in search engine marketing creates an impactful ad copy and targets the right audience with SEM ( search engine marketing ) tools. It helps to acquire proficiency in Google Ads through simulated learning and analyze SEM campaign performance using analytics and optimize for success.
After completing the NMIMS Certification in Search Engine Marketing, students will be able to
- Generate and optimize high-converting landing pages
- Create an optimized web presence effectively using both On-page SEO technique and Off-page SEO techniques
Course Fee
- Program Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 52,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Subjects
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Career Options
- SEO Analyst
- Digital Marketer
- Marketing Analyst
- Business Marketing Consultant
Certificate In Digital Marketing Analytics
Digital marketing analytics can be defined as the practice of examining data from digital marketing channels to learn more about consumer behaviour, campaign performance, and overall marketing effectiveness. It involves collecting, measuring, and interpreting data to make informed decisions and optimize marketing strategies.
NMIMS Digital Marketing Analytics Course teaches participants to:
- Use analytics and marketing tech to take informed business decisions
- Select appropriate data analysis methods for business questions
- Optimize media mix and budget using tech tools
- Interpret web, search, social media, and email analytics for insights
Course Fee
- Program Fee : INR 27,500 (Excluding GST)
- One time Fee : INR 52,500 (Excluding GST)
- Applicable Admission Processing Fee: INR 1,200/-
- An initial amount of INR 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of INR 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Standard Chartered Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Subjects
- Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data Operations and Supply Management
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Career Options
- Social media Manager
- Digital Marketing Manager
- Email marketing
- Content Writer
- Copywriter
- Graphic Designer
- Search engine marketing
